As the saying goes, "if you are poor, you will change; if you change, you will be flexible.". When the off-season of LED lighting industry comes, actively seek change, so that enterprises can not only "do not talk about off-season", or even do better than the peak season. We can consider the following five aspects: Strategy 1: transfer the market. When the so-called "off-season" comes, we should transfer the market to find a suitable market and shift the sales focus. Strategy 2: explore and innovate channels "28 law" means that 20% of the customers decide 80% of the sales, which is also true in the lighting industry. Many LED lighting enterprises focus on the general dealers or first-class dealers and other customers. However, the primary market has become saturated, and it is difficult for brand products to make further breakthroughs. Therefore, we can explore new marketing channels and find new growth points. Such as development
